Market Strategies & Challenges In Personalised Medicine



P4 Medicine is a plan to use biotechnology to significantly improve the nature of human       life. Predictive, preventive, personalised, and molecularmedicine are also referred to as P4 Medicine, a concept coined by academic Leroy Hood. P4 Medicine was created because, over the next 20 years, biotechnology will change restorative medicine to focus on a patient's wellbeing rather than an infection. The medical specialty overseeing the prevention, diagnosis, and treatment of adult diseases is known as internal solution or general medication (in Commonwealth nations). One of medicine's claims to fame is the care of adult and paediatric patients who have severe illnesses or wounds that require prompt medical attention.



 


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